about

Design, whether people realize it or not, is one of the influential forces that drive our society and culture. It informs us (for better or worse), it inspires us, it is what we see, it is what we touch, it is what we use, and it helps us decide where to go and what to do. Design isn't about what you see with your eyes but rather how you experience it. Pleasing aesthetics is simply a byproduct and execution of good ideas that solves problems and connect with people that interact with it—the essence of design. As a designer, it is my job to have a deep understanding of what I'm designing, why, and for whom. People are at the center of my process.

In the spirit of the Bauhaus, through design, we can build a profound experience and, in essence, a better life and world for today and the future. However, a design must not be all about form and function; it has to connect—emotionally and perhaps even spiritually—to anyone who experiences design. The great Paul Rand once said, "Design is the product of feeling and awareness, of ideas that originate in the mind of the designer and culminate, one hopes, in the mind of the spectator."